Marketing Cloud Solution Consultant (contract part time)

Boston, MA
Contracted
Salesforce Consulting
Mid Level

About the Marking Cloud Solution Consultant

The Marketing Cloud Solution Consultant serves as a strategic partner and trusted advisor, guiding clients through the design and delivery of integrated solutions across Marketing Cloud and Sales Cloud. In this role, you will leverage deep expertise in solution architecture to provide actionable recommendations that align customer acquisition efforts with a unified data strategy. Acting as both an Engagement Consultant and Email Specialist, you will audit existing campaigns, plan and implement advanced segmentation strategies, design scalable email templates, and ensure the seamless execution of cross-channel marketing initiatives that drive measurable business outcomes. The Marketing Cloud Solution Consultant will work closely with Verndale Project Managers and Project Lead Engineers to interpret and document client goals to ultimately enable the authoring/development of quality solutions that meet the requirements of our clients.

Responsibilities

  • Guide clients through the implementation of Marketing Cloud solutions.

  • Define the Marketing Cloud automation strategy and roadmap.

  • Interview client stakeholders to understand their business problems and translate them into solution requirements.

  • Translate business requirements that best leverage the Marketing Cloud platform.

  • Architect high-performing campaigns in the form of landing pages, email campaigns, SMS blasts.

  • Develop solutions for optimized Marketing forms and email deliverability.

  • Design integration needs and ensure all necessary Marketing tech stack is connected.

  • Advise marketers on experimenting and testing techniques to optimize results and conversions.

  • Advise on technology and platform integration solutions to improve the marketing automation toolset, predictive intelligence, content management, and the customer data platform.

  • Effectively use Sales Cloud data to create personalized ad campaigns.

  • Provide solutions that produce constant data insights across departments.

  • Provide detailed level of effort estimates for proposed solutions. Articulate the benefits and risks to a solution’s feasibility and functionality.

  • Implement the platform modules leveraging best practices for improving lead scoring, conversion rates and segmentation.

  • Draft custom development specifications and drive the delivery and testing of the functionality by Development resource.

  • Provide hands-on, expert-level technical assistance to developers and collaborate on technical design and implementation realization.

  • Design and manage the execution of test plans to ensure a quality solution is delivered.

Qualifications

  • 5+ years of Marketing systems and data analytics experience

  • Minimum 3 years of Marketing Cloud platform experience

  • Sales Cloud experience preferred but not required

  • Proven ability to design and optimize business processes across disparate systems

  • Excellent client-facing, written, oral communications skills

  • Strength in business analysis to uncover business processes and procedures

  • Active Marketing Cloud Engagement Consultant and/or Email Specialist certification(s)

  • Data Cloud to marketing platforms integration experience a plus

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